How to sell more property in 2016

The financial crisis in Spain is officially overprices | options | faqcontact

The financial crisis in Spain  is officially over and although property prices are slowly recovering, they’re still a long way short of the highs of 2007.

Despite the recovery of the Spanish economy, 2016 will see relatively few Spanish buyers in the market because access to credit is still restricted.

However, there is a group of buyers who typically don’t need a mortgage and who, in some areas of the country, are responsible for over half of all property transactions.

In 2016 and beyond, these buyers will spend more than the average Spanish buyer and their significance and influence in the Spanish property market will continue to increase.

We’re talking about international buyers.

International buyers

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International buyers are already responsible for over 50% of all property transactions in some areas of SpainBuyers from the UK, France, Germany, Italy and Scandinavia make up the bulk of international property purchases in Spain. Their respective home economies recovered years ago, some have a currency advantage, and they’re buying property in Spain at a rate never seen before. It’s a trend set to continue in 2016 and beyond.

Sell more property in 2016: Make sure international buyers can access your portfolio of properties.

Spanish property portals

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How do international buyers know where to look?Every estate agent in Spain understands that online is a mandatory part of the marketing mix.

Agents with great web sites also know that marketing via property portals is an essential way of reaching a wider audience.

You’re probably already advertising with FotoCasa and Idealista to reach the majority of Spanish buyers.

However, when it comes to reaching international buyers, neither of these national portals work. Even though they have some language features, they are virtually invisible to international buyers:

  • They do not rank for common property-related searches on Google
  • The visitor experience in foreign languages is inconsistent
  • They assume the buyer is knowledgeable about Spanish geography

Any one of these problems is enough to compromise their ability to generate an enquiry from an international buyer. With all three combined, their effectiveness is practically zero.

If you are already advertising with them, you know first-hand they do not generate a significant volume of international sales leads.

International property portals

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International buyer nationalityAgents who look beyond the national portals in Spain typically consider advertising with the largest property portals in other countries.

In Spain, around 50% of international property buyers are from the UK, with RightMove, Zoopla and A Place in the Sun being the largest property portals there.

Each of these portals does a good job of generating sales leads from UK buyers. However, those familiar with the advertising rates of Idealista or FotoCasa, might find the UK portals expensive by comparison.

Multiple property portals

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Aside from the cost, there’s one problem with this country-specific portal strategy – it doesn’t reach the other half of international buyers. While British buyers make up 50% of the total number, the rest come from France, Germany and Italy, plus a handful of other countries and languages.

You could extend the country-specific portal strategy to every country you want to target – but that soon becomes prohibitively expensive and time-consuming to manage.

A better approach

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What’s the solution? How can you cost-effectively reach every international buyer and make the best use of your marketing resources? What would an ideal solution look like?

  1. Top Google rankings in multiple languages
  2. Automatic property upload from your management system
  3. Automatic property translation into multiple languages
  4. Automatic download of translated properties
  5. Be easy for international visitors to use

Kyero

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Of course we’re biased, but Kyero was designed from the ground-up to tick all of these boxes and more.

For less than the cost of advertising your property portfolio in the UK alone, Kyero generates sales leads from buyers from all over the world in 13 languages.

  1. Kyero enjoys top Google rankings for popular search terms in 13 languages.
  2. You can upload properties to Kyero from every popular management system
  3. Kyero professionally translates the key features of your properties.
  4. You can automatically export translated properties to other marketing outlets and collaborators.
  5. International visitors find Kyero easy to use and easy to discover properties

Advertising fees

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Kyero advertising fees are based on the number of properties and the advertising level. Higher levels have more features designed to capture more sales leads.

Fees start from €197 per month for a Business account of 100 properties.

Just enter the advertising level and the number of properties to get an instant quotation by email.

Please, open a support ticket and we’ll be happy to answer your questions or get you started.

Compare advertising options

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Business Premium Corporate
The minimum fee per month is shown with a 12 month pre-payment Monthly fee from €197 from €246 from €308
There are Business packages for 100 to 1,000 properties, Premium packages for 100 to 2,000 properties, and Corporate packages for 100 to 10,000 properties Properties 100+ 100+ 100+
Featured properties stand out and attract approximately double the number of sales leads Featured properties 5+ 15+ 30+
Place banner adverts on Kyero.com via your Google AdWords account using managed placements (additional fees). Banner Advertising Yes Yes Yes
The Kyero newsletter reaches 185,000 active property buyers each week. Clients advertising at higher levels enjoy priority booking (additional fees) Newsletter advertising YesYes YesYesYes YesYesYesYes
Use a simple checkbox selection to translate property features, or automate the process by uploading properties. This means you can reach buyers in every language while saving time and money translating your entire property portfolio Automatic translation Yes Yes Yes
We guarantee you will receive a minimum enquiry rate - or you advertise for free until you do Enquiry guarantee Yes YesYes YesYesYes
Download translated properties and send to other marketing systems and web sites. This means you save time by automating property distribution and taking advantage of automatic translation Bulk download Yes Yes Yes
Earn a 5% loyalty bonus which you can redeem against future purchases Loyalty bonus Yes Yes Yes
Your properties are displayed as 'similar' to others on Kyero. This makes it easier for visitors to find your properties and contact you Similar property matching Yes YesYes YesYesYes
Featured agents are listed next to property results. This means you can promote your business in the areas where you have the strongest property portfolio Featured agent Yes YesYes YesYesYes
Your properties can be bulk uploaded using a compliant format. This means you save time and money managing your property portfolio Standard bulk upload Yes Yes Yes
Your properties can be uploaded using a non-compliant format. This means you save time and money managing your property portfolio while we take care of creating your compatible upload Custom bulk upload No Yes Yes
We prioritise support requests from clients advertising at higher levels Priority support No Yes YesYes

Frequently asked questions

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Will I sell properties by advertising on Kyero?

On average, yes.  Find out more about our enquiry guarantee.

What property management systems can I bulk upload from?

You can find a list of them here.  Is there a property management system we should be working with?  Just let us know.

Where can I find your upload specification?

You can find our upload / import specification here.

Where can I find your download specification?

You can find our download / export specification here.

Can you create my bulk upload file?

Some advertising levels include custom bulk upload which means we will take your existing non-compatible file and transform it into a Kyero-compatible one.  If you have no upload file at all, we suggest contacting DragonStack who do a great job of creating them.

Can I advertise sales and rentals?

Yes, you can advertise properties for sale and to rent within the same advertising package.

Can private vendors advertise on Kyero?

Sorry, but Kyero is not geared up to deal directly with private vendors.  Please get in touch with us and we’ll recommend agents in your area who can advertise your property on Kyero.com

What payment methods are there?

You can pay by SEPA bank transfer or credit / debit card.

Do you charge Spanish IVA?

No, Kyero.com is operated by a UK company, Portal47 Ltd.  This means that we only charge UK VAT of 20% to businesses registered in the UK.

Does Kyero offer telephone support?

To offer a consistently high level of service to clients, we schedule support requests via our help desk.  We are also happy to call you back if you leave us a message on +34 917 905 432


Contact Kyero

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If you have any questions about Kyero, please open a support ticket and we’ll be happy to help. We will normally get back to you within 4 business hours – often much quicker!