How to sell more Spanish property in 2016
The financial crisis in Spain is officially over and although property prices are slowly recovering, they’re still a long way short of the highs of 2007.
Despite the recovery of the Spanish economy, 2016 will see relatively few Spanish buyers in the market because access to credit is still restricted.
However, there is a group of buyers who typically don’t need a mortgage and who, in some areas of the country, are responsible for over half of all property transactions.
In 2016 and beyond, these buyers will spend more than the average Spanish buyer and their significance and influence in the Spanish property market will continue to increase.
We’re talking about international buyers.
Buyers from the UK, France, Germany, Italy and Scandinavia make up the bulk of international property purchases in Spain. Their respective home economies recovered years ago, some have a currency advantage, and they’re buying property in Spain at a rate never seen before. It’s a trend set to continue in 2016 and beyond.
Sell more property in 2016: Make sure international buyers can access your portfolio of properties.
Spanish property portals
Every estate agent in Spain understands that online is a mandatory part of the marketing mix.
Agents with great web sites also know that marketing via property portals is an essential way of reaching a wider audience.
You’re probably already advertising with FotoCasa and Idealista to reach the majority of Spanish buyers.
However, when it comes to reaching international buyers, neither of these national portals work. Even though they have some language features, they are virtually invisible to international buyers:
- They do not rank for common property-related searches on Google
- The visitor experience in foreign languages is inconsistent
- They assume the buyer is knowledgeable about Spanish geography
Any one of these problems is enough to compromise their ability to generate an enquiry from an international buyer. With all three combined, their effectiveness is practically zero.
If you are already advertising with them, you know first-hand they do not generate a significant volume of international sales leads.
International property portals
In Spain, around 50% of international property buyers are from the UK, with RightMove, Zoopla and A Place in the Sun being the largest property portals there.
Each of these portals does a good job of generating sales leads from UK buyers. However, those familiar with the advertising rates of Idealista or FotoCasa, might find the UK portals expensive by comparison.
Multiple property portals
Aside from the cost, there’s one problem with this country-specific portal strategy – it doesn’t reach the other half of international buyers. While British buyers make up 50% of the total number, the rest come from France, Germany and Italy, plus a handful of other countries and languages.
You could extend the country-specific portal strategy to every country you want to target – but that soon becomes prohibitively expensive and time-consuming to manage.
A better approach
What’s the solution? How can you cost-effectively reach every international buyer and make the best use of your marketing resources? What would an ideal solution look like?
- Top Google rankings in multiple languages
- Automatic property upload from your management system
- Automatic property translation into multiple languages
- Automatic download of translated properties
- Be easy for international visitors to use
Of course we’re biased, but Kyero was designed from the ground-up to tick all of these boxes and more.
- Kyero enjoys top Google rankings for popular search terms in 13 languages.
- You can upload properties to Kyero from every popular management system
- Kyero professionally translates the key features of your properties.
- You can automatically export translated properties to other marketing outlets and collaborators.
- International visitors find Kyero easy to use and easy to discover properties
Kyero advertising fees are based on the number of properties and the advertising level. Higher levels have more features designed to capture more sales leads.
Fees start from €82 per month for a Basic account of 50 properties. Monthly fees are discounted with advertising terms of 3, 6 and 12 months.
Please, open a support ticket and we’ll be happy to answer your questions or get you started.
Compare advertising options
|The minimum fee per month is shown with a 12 month pre-payment Monthly fee||from €82||from €126||from €189||from €284|
|The Basic level maximum is 50 properties. There are Business packages for 100 to 1,000 properties, Premium packages for 100 to 2,000 properties, and Corporate packages for 100 to 10,000 properties Properties||50||100+||100+||100+|
|Featured properties stand out and attract approximately double the number of sales leads Featured properties||0||5+||15+||30+|
|Place banner adverts on Kyero.com via your Google AdWords account using managed placements (additional fees). Banner Advertising|
|The Kyero newsletter reaches 175,000 active property buyers each week. Clients advertising at higher levels enjoy priority booking (additional fees) Newsletter advertising|
|Use a simple checkbox selection to translate property features, or automate the process by uploading properties. This means you can reach buyers in every language while saving time and money translating your entire property portfolio Automatic translation|
|Advertise a minimum of 250 properties for 12 months and we guarantee you will receive a minimum enquiry rate - or you advertise for free until you do Enquiry guarantee|
|Download translated properties and send to other marketing systems and web sites. This means you save time by automating property distribution and taking advantage of automatic translation Bulk download|
|No price increases for as long as you continue to advertise with Kyero Fee protection|
|Earn a 5% loyalty bonus which you can redeem against future purchases Loyalty bonus|
|Your properties are displayed as 'similar' to others on Kyero. This makes it easier for visitors to find your properties and contact you Similar property matching|
|Featured agents are listed next to property results. This means you can promote your business in the areas where you have the strongest property portfolio Featured agent|
|Your properties can be bulk uploaded using a compliant format. This means you save time and money managing your property portfolio Standard bulk upload|
|Your properties can be uploaded using a non-compliant format. This means you save time and money managing your property portfolio while we take care of creating your compatible upload Custom bulk upload|
|We prioritise support requests from clients advertising at higher levels Priority support|
Frequently asked questions
Will I sell properties by advertising on Kyero?
On average, yes. Find out more about our enquiry guarantee when you advertise at least 250 properties for 12 months on Business, Premium & Corporate plans.
What property management systems can I bulk upload from?
Where can I find your upload specification?
You can find our upload / import specification here.
Where can I find your download specification?
You can find our download / export specification here.
Can you create my bulk upload file?
Some advertising levels include custom bulk upload which means we will take your existing non-compatible file and transform it into a Kyero-compatible one. If you have no upload file at all, we suggest contacting DragonStack who do a great job of creating them.
Can I advertise sales and rentals?
Yes, you can advertise properties for sale and to rent within the same advertising package.
Can private vendors advertise on Kyero?
Sorry, but Kyero is not geared up to deal directly with private vendors. Please get in touch with us and we’ll recommend agents in your area who can advertise your property on Kyero.com
What payment methods are there?
You can pay for advertising terms of one to three months by automatic credit / debit card processing. For advertising terms of six or twelve months, you can pay by SEPA bank transfer or credit / debit card.
Do you charge Spanish IVA?
No, Kyero.com is operated by a UK company, Portal47 Ltd. This means that we only charge UK VAT of 20% to businesses registered in the UK.
Does Kyero offer telephone support?
To offer a consistently high level of service to clients, we schedule support requests via our help desk. We are also happy to call you back if you leave us a message on +34 917 905 432
If you have any questions about Kyero, please open a support ticket and we’ll be happy to help. We will normally get back to you within 4 business hours – often much quicker!