The financial crisis in Spain is officially over and although property prices are slowly recovering, they’re still a long way below the peak of 2007.
Despite the recovery of the Spanish economy, there are still relatively few Spanish buyers in the market because access to credit is limited.
However, there is a group of buyers who typically don’t need a mortgage and who, in some areas of the country, are responsible for over half of all property transactions.
For the foreseeable future, these buyers will spend more than the average Spanish buyer and their significance and influence in the Spanish property market will continue to increase.
We’re talking about international buyers
Buyers from the UK, France, Germany, Italy and Scandinavia make up the bulk of international property purchases in Spain. Their respective home economies recovered years ago, some have a currency advantage, and they’re buying property in Spain at a rate never seen before. It’s a trend that’s set to continue.
Sell more property: Make sure international buyers can find you.
Spanish property portals
Every estate agent in Spain understands that online is a mandatory part of the marketing mix.
Agents with great web sites also know that marketing via property portals is an essential way of reaching a wider audience.
You’re probably already advertising with FotoCasa and Idealista to reach the majority of Spanish buyers.
However, when it comes to reaching international buyers, neither of these national portals work. Even though they have some language features, they are virtually invisible to international buyers:
- They do not rank for common property-related searches on Google
- The visitor experience in foreign languages is inconsistent
- They assume the buyer is knowledgeable about Spanish geography
Any one of these problems is enough to compromise their ability to generate an enquiry from an international buyer. With all three combined, their effectiveness is practically zero.
If you are already advertising with them, you know first-hand they do not generate a significant volume of international sales leads.
International property portals
In Spain, around 50% of international property buyers are from the UK, with RightMove, Zoopla and A Place in the Sun being the largest property portals there.
Each of these portals does a good job of generating sales leads from UK buyers. However, those familiar with the advertising rates of Idealista or FotoCasa, might find the UK portals expensive by comparison.
Multiple property portals
Aside from the cost, there’s one problem with this country-specific portal strategy – it doesn’t reach the other half of international buyers. While British buyers make up 50% of the total number, the rest come from France, Germany and Italy, plus a handful of other countries and languages.
You could extend the country-specific portal strategy to every country you want to target – but that soon becomes prohibitively expensive and time-consuming to manage.
A better approach
What’s the solution? How can you cost-effectively reach every international buyer and make the best use of your marketing resources? What would an ideal solution look like?
- Top Google rankings in multiple languages
- Automatic property upload from your management system
- Automatic property translation into multiple languages
- Automatic download of translated properties
- Be easy for international visitors to use
Of course we’re biased, but Kyero was designed from the ground-up to tick all of these boxes and more.
For less than the cost of advertising your property portfolio in the UK alone, Kyero generates sales leads from buyers from all over the world in 13 languages.
- Kyero enjoys top Google rankings for popular search terms in 13 languages.
- You can upload properties to Kyero from every popular management system
- Kyero professionally translates the key features of your properties.
- You can automatically export translated properties to other marketing outlets and collaborators.
- International visitors find Kyero easy to use and easy to discover properties
Kyero advertising fees are based on the number of properties and the advertising level. Higher levels have more features designed to capture more sales leads.
Fees start at €197 per month. Our most popular package is €308 per month.
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|Get a discount for 6 or 12 month pre-payment Monthly fee||from €197||from €246||from €308|
|There are Business packages for 100 to 1,000 properties, Premium packages for 100 to 2,000 properties, and Corporate packages for 100 to 10,000 properties Properties||100+||100+||100+|
|Featured properties stand out and attract approximately double the number of sales leads Featured properties||5+||15+||30+|
|The Kyero newsletter reaches active property buyers every week. Clients advertising at higher levels enjoy priority booking (additional fees) Newsletter advertising|
|Use a simple checkbox selection to translate property features, or automate the process by bulk upload. Reach buyers in every language while saving time and money translating your entire property portfolio Automatic translation|
|We guarantee you will receive a minimum number of enquiries - or you advertise for free until you do Enquiry guarantee|
|Download translated properties and send to other marketing systems and web sites. This means you save time by automating property distribution and taking advantage of automatic translation Bulk download|
|Earn a 5% loyalty bonus which you can redeem against future purchases Loyalty bonus|
|Your properties are displayed as 'similar' to others on Kyero. This makes it easier for visitors to find your properties and contact you Similar property matching|
|Your properties can be bulk uploaded using a compliant format. This means you save time and money managing your property portfolio Standard bulk upload|
|Your properties can be uploaded using a non-compliant format. This means you save time and money managing your property portfolio while we take care of creating your compatible upload Custom bulk upload|
|We prioritise support requests from clients advertising at higher levels Priority support|
If you have any questions about Kyero, please get in touch and we’ll be happy to help. We normally get back to you within 4 business hours – often much quicker!